le labo
Scent summons memory like nothing else—dangerous, sentimental, unforgettable. Romance can’t be immortalized without it. When lovers part, they wish themselves back with one smell.
social
2025
In a pop-up greenhouse in Grand Central Station, visitors will journey through the Garden of Memory, room by room, discovering the ingredients that compose each Le Labo fragrance.
Imagine a small grove of orange trees giving way to a towering cedarwood before ending in a courtyard dressed in matcha leaves. And with every breath, the uniquely rich notes of Le Labo’s curated scents drawing each visitor’s memories to the surface—just within reach.
At the end of their walk, right when their memories are most tangible and ready to be plucked, guests will be given a Le Labo bottle with a spot to personalize the label of that scent with their chosen memory.
welcome to
the garden of memory
An immersive sensory exploration that invites people to experience the scents of Le Labo for themselves.
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